What is The Shortlist?

The Shortlist New York is a monthly event series and newsletter connecting exceptional talent with breakout founders in NYC.

Every two weeks, we send you a curated newsletter featuring under-the-radar opportunities at companies that are actually moving.

Every month, we host a founder showcase where eight founders take the stage and tell YOU why you should grab a seat on their rocketship.

How to get involved:

The events will be highly curated, free to attend, and application-only.

Magazine designed by Maks Lepokhin. Photo by PVO Media.

Upcoming Events

Monday night, we took over a room in Chelsea. 100+ people. 6 founders. One agenda: show up before everyone else decides they should care.

The energy was different this month. Not louder, just sharper. Every founder who took the stage had something concrete to show — not a vision deck, not a pivot story. Traction. Product. Teams already moving.

Photo by: PVO Media

Who Presented?

Six companies. Pre-seed to Series A. Spanning consumer AI, fintech infrastructure, compliance, creator economy, and health tech. Each founder had 8 minutes to pitch what they're building, why it matters, and what roles they're hiring for.

The Sentience Company

Photo by PVO Media

Sam Kececi is building The Sentience Company that sounds like science fiction but is shipping in production: a digital version of you. Your Sentience remembers everything — becoming the best search engine for your life and the best platform to share your knowledge with others.

The approach is unlike anything else in the space. Rather than trying to map the brain neuron by neuron, Sentience mirrors the systems of the human mind in increasingly high fidelity — the way Stable Diffusion coalesces around a generated image. Translating how the mind actually works into software, from the ground up. The team is ex-Macro, ex-Amazon, ex-Salesforce, Columbia alum.

Kibu

Photo by PVO Media

Daniel Caridi is building the operating system for organizations that serve people with intellectual and developmental disabilities — and it's already working. Kibu's platform handles content, compliance, and EHR in one place, purpose-built for I/DD providers who have spent years duct-taping together tools that were never designed for them. $2.7M ARR, deployed across hundreds of organizations in 46 states. $5.1M raised from GreyMatter Capital, Connecticut Innovations, and angel investors.

Hiring: senior software engineer, software engineer (content platform), account executive, account executive (government & enterprise), head of content, head of customer success, customer success rep, government relations manager, and more. Details here.

SideShift

Photo by PVO Media

Nick Lawton built the infrastructure layer that the creator economy actually runs on. SideShift connects 800k+ creators with brands like Target, Brex, and Paramount Pictures — handling everything from creator discovery and campaign management to the payment infrastructure that moves money to creators at scale. $8M ARR. 30B+ views generated. 1,000+ active brand customers. $2.2M raised. NYC-based and profitable-feeling before most companies touch Series A.

Hiring: software engineers. Reach out to us directly!

Phia

Photo by PVO Media

Sophia Kianni is building the shopping agent that actually knows what you want. Phia's AI helps consumers discover the best products across 350 million items with personalized, real-time recommendations — and on the brand side, it turns shopping intent into measurable conversion, delivering performance lift for 7,200 brands through AI-targeted offers to 1M+ users. 87%+ monthly retention. An in-house product understanding system indexing 300M+ items across retail and resale. $43M raised. Stanford alum building one of the more quietly impressive consumer AI companies in NYC right now.

Hiring: principal full stack engineer, full stack engineer, senior backend engineer, senior iOS engineer, senior ML engineer, principal product designer, product manager, senior partnerships manager, and more. Details here.

Knot API

Photo by PVO Media

Kieran O'Reilly built the infrastructure layer that lets financial institutions finally solve card-on-file switching — and the backing list alone tells you how serious this is. Knot is the first merchant connectivity platform connecting major banks and fintechs to hundreds of online merchant accounts through a single SDK. Backed by Amex, Plaid, and Mastercard, plus the founders of Twitter, Harry's, Warby Parker, Allbirds, Casper, Deel, DraftKings, and Flexport. $20M raised. Harvard alum building foundational fintech infrastructure in NYC.

Hiring: senior engineers and tech leads across infrastructure, product, and mobile (iOS & Android), GTM, sales, and a chief of staff. Details here.

Kobalt Labs

Photo by PVO Media

Ashi Agrawal is rebuilding compliance from the ground up for financial institutions — and the traction speaks for itself. Kobalt Labs is the AI-native compliance platform that fintechs like Chime and Bilt and institutions managing billions in assets like Emprise and Celtic Bank use to slash vendor and fintech onboarding time by 60-70% and get marketing collateral reviewed and released 25% faster. $12.7M raised. Ex-Affirm, Stanford alum.

Hiring: Engineering, Ops, GTM. Reach out to us directly!

Upcoming Events

Photo by PVO Media

April 17th: Founder Breakfast Club (RSVP)

Every month, we bring together a select group of people from the venture community for an intimate breakfast to discuss industry trends, collaborate, and make friends.

April 21st: Spring Tech Mixer (RSVP)

​Our tech mixer for founders, operators, investors & friends in tech.

April 22nd: Junto Founder Dinner (RSVP)

A curated dinner with 24 Seed–Series B founders in NYC.

April 27th: The Shortlist March Founder Showcase (RSVP)

Our fourth showcase. 100 people, 6 founders, one room in Chelsea. Founders pitch what they're building, why it matters, and what roles they're hiring for. You get to ask questions, meet the team, and decide if this is your next chapter. These spots fill fast.

Sept 18th: OOO Summit (RSVP)

The flagship event for entrepreneurs, creators, and ambitious builders, brought to you by Carry and Andrew Yeung.

One Thing We’re Thinking About

Most people leave an event with five new contacts. Most of those contacts go nowhere.

Not because the conversations weren't real. Because the follow-up never happened. People get home, they're tired, they tell themselves they'll reach out tomorrow. Tomorrow becomes next week. Next week becomes never.

Here's the thing about early-stage relationships: there's a window. It's about 48 hours. While the conversation is still fresh, while they still remember exactly who you were, while there's still a natural reason to pick up where you left off. After that window closes, outreach starts to feel like cold outreach again — and most people won't send it.

The people who actually build real access to breakout companies aren't the ones who show up. Most people show up. They're the ones who follow through fast and specifically. Not "great meeting you," but "I looked up what you mentioned about X, thought you'd find this relevant." Not a generic LinkedIn connect, but a direct message that references something real from the conversation.

The room on Monday was full of people who were early. Whether they stay early is the follow-up.

Your window is still open.

See you next week.

Know a founder who should be featured? Reply to this email.

Looking for a role we didn't list? Tell us what you're looking for.

Are you a founder wanting to collaborate on a private event with top talent? Reach out to [email protected]

Want to grab coffee? We're always around.

Sangavi, Ivor, Andrew & the Shortlist NYC team

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